I A N F I R E S T O N E
Web Developer Publishing & Marketing Consultant Dad
B O O K P U B L I S H I N G
I began working professionally in book publishing in 1989, starting
in typesetting and proofreading. With my previous experience in
editing and advertising design for periodicals, I soon transitioned
into book composition (formatting), manuscript editing and eventually
ghost writing (writing on behalf of the credited author). By 1994
I was self-employed, working simultaneously in book, periodical and
catalog publishing, as well as advertising and marketing. By the
year 2000 I had played a significant role (cover design, typesetting,
proofreading, formatting, writing and/or editing) in the publishing
of over 200 books, from national best sellers, to corporate manuals,
to small town cook books.
Whether you're a book publisher or an author intending
to self-publish, a manuscript must be meticulously converted into an
appropriate format before going to press. Factored into the style
and layouts of books are the nature of the content, the theme, the expectations
of the readership, printing and distribution methods, and the publisher's
specific style and requirements (if any). Whether and how to include
front matter, a foreword, indexes, appendices, fold-outs, footnotes,
headers and footers, captions, graphics and illustrations, are best
left to an experienced professional, otherwise the book may fail to
appeal to its market. Beyond the book's page-to-page design are
the prepress considerations, and whether or not the book will appear
as a downloadable e-book. I can help publishers and authors alike
in these regards.
Editing. Self-publishing authors frequently
do their masterpieces injustice by having friends and relatives preread
their work and count their input as "editing." Not only
will friends and family tend to be lenient toward a writer, but may
not even consider doing the line-by-line carving that an editor
must often perform. Even the best writers find themselves leaving
ideas half developed within the text, or using extraneous words, unintended
repetitions, improper use of jargon, and shifting points of view.
Even an essay will tend to require the relocation of paragraphs and
sections after being written.
Writing. Times have changed. Technical
publications now have to be not only well-produced, but often available
in a number of electronic formats. With the advent of digital
papers, illustrations are also increasingly complex--often multimedia
or interactive. I can competently interview your subject matter
experts (SMEs) and research your audience demands, resulting in concise,
effective, eye-friendly documentation, complete with any sort of illustration
your needs require. I have extensive experience in the publication
of engineering, medical, financial and institutional documents, and
can ensure a seamless integration between your printed and online archives.
Writing. Every single week major book publishers
release new books about the hottest topics in the media. When
a person or issue makes the news--famous, infamous, or just their 15
minutes--there is a widespread demand for that story to be told.
In most cases, the people at the heart of that story are not writers.
In come the ghost writers. Whenever a major celebrity, politician
or plane crash survivor releases a book, and their name alone appears
as the author, odds are they were thoroughly interviewed by a competent
writer (employed by the publisher) who crafted a compelling story on
Consultation. Whether it's the craft of storytelling, book design, method of distribution, overcoming writer's block, marketing techniques, or even collaboration considerations, I can probably offer very useful ideas and perspectives in addition to my other services. Even if you wish to self-publish and self-promote, I can probably give you some excellent pointers and services on an as-needed basis. I have worked on virtually every type of publication, with a variety of subjects, authors and markets, and can probably deliver that "outside the box" idea or "missing ingredient" tip, or even that "never been tried before" marketing angle in less time and at lower cost than other sources. How your book will be written, composed and marketed is your decision, but with my help you can have a tighter, more succinct and effective product for your readers.
© 2009-2011 Ian Firestone
All Rights Reserved
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