I A N F I R E S T O N E
Web Developer Publishing & Marketing Consultant Dad
P R I N T D E S I G N
is a most unforgiving medium," I used to
tell my trainees.
To the graphic designer, the slightest error in a client's publication might nullify its usefulness--a typo in a phone number, an omitted word, a misspelled name, all could result in the costly reprinting of a project, a partial refund of design fees, even duplicate postal expenses. No matter how amazing the other 99% may be, the unfortunate 1% can put both designer and client in the red. Every step of design and prepress must be flawless, the measurements for folds, scores and cuts must be precise, and the instructions and files for the printers must be complete.
me use my contacts and resources to find you
Whether you just need a logo and letterhead, or a complete branding package (themes, color schemes, slogans, uniforms, product packaging, profiles, positioning), I can assist both conceptually and in the development of finished products.
Small, printed handouts and inserts are the mainstay of nonverbal communication with your customers and clients. The order and style with which information is presented mean the difference between being read and understood, and being thrown away.
A form designed right not only helps business run smoothly, but suggests to your employees and customers your level of competence and organization. I design forms that follow your workflow, creating an end product that is as functional as it is attractive.
Don't just inform, cross-sell, upsell! If you could sell 20%, even 10% more by giving your customers a more compelling view of what you offer, would that justify creating more vivid documents and displays? Do you have literature that sells in your waiting room? Do your inserts or take-out menus draw the eye?
Graphics & Photography
If you need a really special, specific graphic, don't be afraid to ask. I can compose some of the most elaborate graphics a client can request--cartography (maps), architectural drawings, paintings from photographs, photo retouching, image composites (murals), custom lettering and more. Also, I can personally handle many of your photography needs.
© 2009-2011 Ian Firestone
All Rights Reserved
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