Ian Firestone - Web Developer - Publishing & Marketing Consultant

	I A N F I R E S T O N E Web Developer • Publishing & Marketing Consultant • Dad

P R I N T D E S I G N

"Print is a most unforgiving medium," I used to tell my trainees.
"When you were in college, a 99% was an A. But in print publishing,
getting a client's product 99% right is often an F."

To the graphic designer, the slightest error in a client's publication might nullify its usefulness--a typo in a phone number, an omitted word, a misspelled name, all could result in the costly reprinting of a project, a partial refund of design fees, even duplicate postal expenses. No matter how amazing the other 99% may be, the unfortunate 1% can put both designer and client in the red. Every step of design and prepress must be flawless, the measurements for folds, scores and cuts must be precise, and the instructions and files for the printers must be complete.

Let me use my contacts and resources to find you
great quality, full-color printing
for a fraction what you're accustomed to paying!

Identity and Branding Whether you just need a logo and letterhead, or a complete branding package (themes, color schemes, slogans, uniforms, product packaging, profiles, positioning), I can assist both conceptually and in the development of finished products.	Brochures, Flyers Small, printed handouts and inserts are the mainstay of nonverbal communication with your customers and clients. The order and style with which information is presented mean the difference between being read and understood, and being thrown away.
Business Forms A form designed right not only helps business run smoothly, but suggests to your employees and customers your level of competence and organization. I design forms that follow your workflow, creating an end product that is as functional as it is attractive.	Menus & Point-of-Sale Don't just inform, cross-sell, upsell! If you could sell 20%, even 10% more by giving your customers a more compelling view of what you offer, would that justify creating more vivid documents and displays? Do you have literature that sells in your waiting room? Do your inserts or take-out menus draw the eye?
Custom Graphics & Photography If you need a really special, specific graphic, don't be afraid to ask. I can compose some of the most elaborate graphics a client can request--cartography (maps), architectural drawings, paintings from photographs, photo retouching, image composites (murals), custom lettering and more. Also, I can personally handle many of your photography needs.	Newsletters & Booklets Small bound publications are one of my specialties, including newsletters, annual reports, directories, event programs, member handbooks and product manuals. If you are one of my web clients, I can easily make online versions of your booklets to complement the print versions.

Mailing Address: 3126 W. Cary St. #691, Richmond, Virginia 23221 USA

Why are you down here?