Electronic-commerce, the method of buying and selling goods and services via a software platform, continues to evolve as the technologies driving it get more advanced.
On the one side are user devices, which are getting bigger, brighter and more capable. Voice-controlled devices like Amazon Echos, Google Homes and Apple HomePods are joining these to facilitate conversational commerce.
On the other side are the software platforms facilitating the transaction, which are getting AI-enabled, sometimes including AR/VR and getting generally more sophisticated, and therefore, more capable of delivering a satisfying user experience. Social commerce is developing into a major trend as are chatbots that facilitate back-end operations and customer care.
Differentiation in the business comes from better technology for improved showcasing, easier navigation and payment, speedier delivery and returns, brand building, comparison shopping, loyalty and so forth. So larger players are relatively better positioned for growth. At the same time, there is