Tyre maker Bridgestone India keeps it rolling by harnessing data and analytics

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Digital technology is transforming Bridgestone India from a mere tyre maker to a provider of mobility solutions.

The firm, which opened shop in the country in 1996, is now focussing on offering technology-based innovative products. For instance, it has developed an IoT-based “smart strain sensor” that allows its vehicle managers to remotely monitor a tyre’s air pressure, load, and wear and tear in real-time. This helps in averting accidents and other mishaps.

“The tyre industry is seeing new business models, which entails combining product and service offerings to create value-added solutions,” said Parag Satpute, managing director, Bridgestone India. The firm is a wholly-owned arm of Japan’s Bridgestone Corporation, the world’s largest tyre and rubber manufacturer.

The Indian entity is leveraging its parent’s R&D expertise to roll out intelligent products like tyres with low rolling resistance that can enhance a vehicle’s fuel efficiency. “Today, manufacturers have a lot of data regarding

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Malaysia’s BoBoiBoy” Collection Goes To China And India Markets

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Many are junk, but some can generate value for you, making it a strong potential business idea in case you have an eye for recognizing the diamond in the tough … Read More