Univision will be presenting its 2020-21 programming plans with advertisers and agencies virtually on June 16, the broadcaster said, the latest to announce a day and time for a upfront that replaces a traditional live event originally scheduled in May but sidetracked by the coronavirus pandemic.
Univision’s head of ad sales and marketing, Steve Mandala, has scheduled a preliminary virutal event tomorrow at at 3pm ET that will be an updated discussion of the company’s business and a Nielsen research presentation.
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With NYC venues dark — from Carnegie Hall to Jazz At Lincoln Center to the Beacon Theater – network upfront presentations are assuming varied shapes and sizes, all virtual, as they navigate spooked clients and stalled production.
The coronavirus has made group gatherings impossible, including for the many hundreds of ad and agency executives that have